Melodie and The Ben promise Rwandans an extraordinary concert in press briefing
A press conference bringing together artists Bruce Melodie and The Ben was held on Monday, December 15, 2025, at the Car Free Zone in Kigali, aimed at rallying the public to attend a joint concert in which the two stars will perform .
The concert, organized by The Ben, is scheduled for January 1, 2026, and will take place at the BK Arena Entertainment ground. It has been named “The Nu-Year Groove.”
The media briefing came shortly after both artists officially confirmed the concert through their respective social media platforms, with many Rwandans particularly music lovers already describing it as a historic music event.
In brief remarks before taking questions from journalists, Bruce Melodie (Itahiwacu Bruce), said that music is the one thing he and The Ben know best, adding that Rwandans should expect nothing less than a rich and fulfilling musical experience.
Among the key questions raised during the press conference was whether the concert is intended to end any rivalry between the two artists or is purely a business venture. In response, The Ben said the concert is primarily aimed at giving joy to Rwandans above all else. Bruce Melodie, on his part, noted that a sense of competition is inevitable, especially as fans often compare artists, adding that such rivalry is simply part of the music industry.
Speaking about sharing the same stage with Bruce Melodie, The Ben said there is no doubt about Melodie’s talent. However, he declined to comment further on questions regarding to fashion style, despite being pressed on the issue.
Asked whether it can sometimes be beneficial to create or maintain a form of “beef” Bruce Melodie said that if a young artist believes it can help their career, they can use it without any problem, stressing that growth and success are a journey.
Addressing questions about whether he would give a platform to artists such as Mr Kagame and Gisa Kinganzo who have publicly asked this opportunity. Ben noted that many artists have expressed interest, meaning a selection process would be necessary, but emphasized that all of them still stand a chance. However, when the issue was raised again by journalist Irene Murindahabi, The Ben later confirmed that Gisa Kinganzo will indeed be given a slot at the concert.
On whether fans should expect a joint song from the two artists anytime soon, Bruce Melodie suggested that it is not happening in the near future, asking their supporters to be patient and enjoy what they are currently preparing for them.
Bruce Melodie declined to disclose how much he was paid to agree to perform at the concert, saying, “We are here because of the January 1 concert, and it would be best if we focus on that.”
“The Nu-Year Groove,” according to The Ben, is a brand created to energize the city of Kigali and showcase the positive image of Rwanda. He also confirmed that the event is intended to be held annually, adding that while the 2026 edition will set the tone; the 2027 edition is expected to be even bigger and better.
Tags:
