The project promises to take the concept of sports bars “to another level,” blending fine dining, cocktails, and live entertainment in a vibrant social atmosphere.

According to the announcement, Inverse by CR7 is designed as more than just a place to watch matches. It’s envisioned as a full entertainment hub where food, music, and events come together to create a “dynamic and immersive experience.”

The brand debuts with four flagship locations Lisbon, Funchal, Madrid, and Marrakech each reflecting both the global CR7 identity and the unique cultural spirit of its city. “Every venue embodies the same energy, but also the soul and flavor of its local surroundings,” said the official statement.

Menus have been curated by Executive Chef Borja Veguillas from Pestana Gran Vía Madrid, featuring a mix of global favorites and local specialties exclusive to each location. Among the signature dishes is the Goat Burger, while the cocktail list includes creative blends like the Ballon d’Or, Fair Play, and Legend.

Music is another central feature, with curated playlists and live sessions directed by DJ Michael C., adding to the brand’s sophisticated but lively ambiance.

Pestana CR7 Lifestyle Hotels said the launch marks another milestone in their mission to merge hospitality, sports, and entertainment under a global luxury standard. “Inverse by CR7 is a vibrant epicenter of experiences  an unexpected place where routine is never part of the plan,” the company stated.

With Ronaldo’s unmistakable brand power and Pestana’s hospitality expertise, Inverse by CR7 aims to redefine what fans can expect from a modern sports bar offering not only a place to cheer, but also to dine, relax, and celebrate.